About American Football International

American Football International is your source for the latest news and updates about American Football outside the United States!

Purpose:

  • Build, share, and establish American Football as a global sport with a global community. Bring together the global American Football fan base and help establish American Football as the leading international sport.

Mission Statement:

Increase in awareness of American Football in untapped markets through consumer connections outside of mainstream media.

  • Use powerful web-based connections with fans and utilize key tools to drive engagement, create positioning for American Football internationally
  • Engage fans through new and social media platforms (Facebook, Twitter, Instagram, etc…)
  • Development of current fan base; promote engagement and introduce American football fans to news and products they desire.
  • Utilize public relations to create broader awareness for the sport, identify and pursue local fan and  player involvement in the sport.
  • Deliver increased understanding of game to core and secondary markets (UK, Western/Central Europe, China) & (Eastern Europe, India, Brazil, Japan, Australia).

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