Total social consumption (inclusive of fans, owned platforms, broadcast partners, influencers, etc.) of the Apple Music Super Bowl LX Halftime Show starring Bad Bunny set a record of four billion views after the first 24 hours, up +137% YoY (Source: Ripple Analytics).
Over 55% of all NFL social views of the Apple Music Super Bowl LX Halftime Show came from international markets.
The top three most-viewed NFL social posts in history are now Apple Music Super Bowl LX Halftime Show clips. In total, these clips have been viewed for over 115 years on social media platforms.
- “Only Thing More Powerful Than Hate is Love” — @NFL on Instagram — 179 million views, most viewed clip on NFL Social ever; 54% of views coming from outside the United States.
- Bad Bunny Listing Countries Before Spiking Football — @NFL on Instagram — 168 million views, second most-watched clip on NFL Social ever; 68% of views coming from outside the United States.
- Bad Bunny Listing Countries Before Spiking Football — @NFL on TikTok — 100 million views; people have spent a combined 53+ years watching this clip already; 60% of the viewership is female, 62% comes from outside the United States; 91% of viewers under 35 and 36% under 25.
The Apple Music Super Bowl LX Halftime Show averaged 128.2 million viewers from 8:15-8:30 p.m. ET in the United States. Full global viewership for the Apple Music Super Bowl LX Halftime Show will be available early next week.
Bad Bunny on Apple Music
Immediately following the Apple Music Super Bowl LX Halftime Show, Bad Bunny listens on Apple Music were up seven times. “DtMF,” “BAILE INoLVIDABLE” and “Tití Me Preguntó” were the most streamed songs immediately after the show. Other Apple Music notables from the Halftime Show include:
- In the hours following his performance, Bad Bunny’s Apple Music Super Bowl LX Halftime Show Set List playlist became the most-played Set List on Apple Music.
- The day after Super Bowl LX, Bad Bunny’s DeBÍ TiRAR MáS FOToS landed on the album charts in 155 countries, reaching the Top 10 in 128 countries and claiming the No. 1 spot in 46 countries, including Mexico, Colombia, Chile, Brazil, Germany, France and Spain.
- Following his appearance in the Apple Music Super Bowl LX Halftime Show, Bad Bunny occupied nearly a quarter of the Daily Top 100 Global chart, with 24 songs in the Top 100, nine songs in the Top 25, and six songs in the Top 10, including “DtMF,” which was the No. 1 song.
- Six of the 24 songs re-entered the Daily Top 100 Global chart for the first time since at least February 2025, and his single with Cardi B, “I Like It,” re-entered the chart for the first time since January 2020.