The European Football Alliance (EFA) announces the immediate addition of London and Milan. The league will announce the competitive lineup, schedule, and brand reveals in due course.
“London is a cornerstone market for the EFA, and David Gandler brings the media, venue, and operating pedigree to match,” said Mason Parker, CEO and General Manager of the Prague Lions. “With Gandler Sports Group, this franchise will raise our production standards and accelerate the league’s growth across Europe.”
David Gandler:
“This is more than expansion; it’s the next chapter. London and Milan reflect the best of sport: bold, inclusive, forward-looking. With the EFA’s foundation in place, American football can thrive across Europe. Together, we’re creating opportunity, community, and lasting impact.”
London
- Ownership and leadership: In London, the franchise will be owned by David Gandler, a proven leader at the intersection of sports, media, and technology. As co-founder and CEO of Fubo and founder of Gandler Sports Group (GSG), Gandler is a serial entrepreneur who has built and scaled direct-to-consumer platforms that redefine how fans experience live sports, combining advanced technology, premium content, and global distribution. Beyond streaming, he is the majority owner of East London’s Leyton Orient FC and previously sold his stake in Paris FC to Agache, the Arnault family office.His ownership of Leyton Orient FC underscores his commitment to developing a world class, multi-sport enterprise in London. The new EFA London franchise will be based at Leyton Orient’s BetWright Stadium (Brisbane Road).
- Market case: London is a global sports-and-media capital with a large, high-spend audience. NFL International Series games at Wembley and Tottenham regularly sell out, demonstrating strong local demand. BetWright Stadium provides an immediately viable and authentic home base with excellent transport links. London’s time zone supports cross-border scheduling and US primetime windows, and a mature sponsorship and broadcast ecosystem positions the market to scale rights and partnerships quickly.
Milan
- Club status: The EFA confirms the admission of a new Milan franchise to the Alliance, effective immediately. The club has begun integration into league operations and is advancing venue planning, football-operations resourcing, and commercial partnerships to establish a modern, competitive organization under a new identity.
- Market case: Milan is Italy’s commercial engine with a deep regional fan base across Lombardy and fast rail/air links to other EFA cities—ideal for partnerships, traveling supporters, and quick rivalries. The city’s long American-football tradition and national team pedigree support credible player pathways and a ready fan base.
- Ownership note: Further details regarding the Milan ownership group and brand will be announced by the league as milestones are reached.
How this strengthens the EFA
- Financial strength: The EFA is composed of the financially stable, professionally operated clubs best positioned to deliver sustainable growth and long-term value across European American football.
- Broader reach: Presence in two flagship markets expands audience, media distribution, and sponsor access across Europe and into US primetime windows.
- Better product: London’s broadcast and venue platform raises production quality and commercial scale from day one.
- Sustainable growth: Added rivalries and travel corridors improve the calendar, away supporter travel, and overall matchday economics—underscoring the EFA’s resilience and momentum.
- Pan-European leadership: With clubs spanning the United Kingdom, France, Spain, Germany, Czechia, Denmark/Sweden, and Italy, the EFA represents a truly pan European alliance anchoring the future of American football on a continental scale.
About the European Football Alliance (EFA)
The European Football Alliance is a team-owned league of professionally operated American football clubs across Europe. Founded in 2025 (with roots in the prior ELF Franchise Association), the EFA aligns governance with club interests to deliver sustainable operations, elite competition, and premium in-stadium and broadcast experiences.