Lobster & Lemonade elevate American football headwear

Have you been looking for a Berlin Rebels hat to wear around the city? Or how about a Helsinki Roosters cap to rock around town? Look no further, Lobster & Lemonade Apparel has you covered.

The headwear label Lobster & Lemonade Apparel has established itself as the name in the headwear business in Europe. It all started in late 2012 when Christian Hinz and Erdem Keles decided to create the Lobster & Lemonade brand.  If you’re a fan of the Chicago Cubs, Lobster & Lemonade Apparel also offers a selection of Chicago Cubs hats for you to represent your favorite baseball team while exploring the city.

The two founders both wanted the same thing, to develop a way for teams from various sports to represent their team logos and colors in an attractive and interesting way.

The company quickly found its calling with premium headwear, or as L&L likes to call it “Gourmet Headwear,” and began to focus on such products for sports clubs all over Europe.

“My idea was this, to combine team-pride and lifestyle by putting all the different team logos onto a premium headwear product”, says Hinz, CEO and founder of Lobster & Lemonade Apparel. Their clients range from the some of the top first division teams down to semi-pro, and covers clubs all over the continent.


The Rhein-Neckar Bandits of the German Football League (GFL) are a part of the L&L Football-Collection

L&L’s shop features apparel for soccer clubs, ice hockey, and even basketball. Their Football-Collection includes American football clubs of the German Football League (Germany), Maple League (Finland), Dansk Amerikansk Fodbold Forbund (Denmark), and Belgian Football League (Belgium).

Regardless of the sport or club, L&L stands for one thing: the highest quality of goods with a focus on locality. It’s all about encouraging people to represent their favorite teams and cities because when you “Put On” a L&L cap, you know it’s gameday.

The GFL1, Europe’s strongest American football league, starts on April 22 so be sure to check out L&L’s American football caps and beanies by clicking here to shop the collection.

“Put on. It’s Gameday.”

John McKeon is a former professional and collegiate American Football player and coach now living and working in New York. His goal is to spread news, information, and opinion on the global growth of the sport he loves.