Super Bowl in the Age of Social Media

The Super Bowl is the most popular American Football game in the sports world. As a matter of fact, the game is anticipated by over 100 million fans every year.

Fortunately, social media also has a positive impact on the Super Bowl. It has improved the way the game is advertised and how fans interact. Here’s all you need to know about the relationship between the Super Bowl and social media.

What is the Super Bowl?

It is the NFL’s annual league championship game. The Super Bowl has served as the final match of each National Football League season since 1966.

From 1967 to 2003, Super Bowls were always played in January. However, this changed between 2004 and 2021 to the first Sunday of February. In 2022 up to date, the Super Bowl was further moved to the second Sunday of February.

The winner takes home the trophy that is named after the Green Bay Packer’s coach, Vince Lombardi. He made a strong record of winning the first two championships.

The Super Bowl doesn’t only have strong viewership, but most of the top online gambling platforms also offer lucrative odds for the game. Good enough, sites like publish expert reviews on various top sportsbooks and jaw-dropping welcome bonuses. The site also explains the different types of bets to make and how to recognize a legal gambling platform.

Impact of Social Media on Super Bowl Advertising

First of all, social media has improved Super Bowl advertising. The game is no longer advertised only on traditional marketing channels like radio, TV, and billboards. But also on various social media platforms. Brands roll out early ads on Facebook, TikTok, and Instagram to build engagement and anticipation.

Additionally, they consider social media adverts to be more cost-effective than in-game commercials. Many brands are adding social campaigns to their Super Bowl advertising strategies. They no longer rely on only a 30-second spot in the big game.

For example, before the 2023 game, Doritos released The Love Triangle Video starring Jack Harlow. It attracted a lot of engagement on TikTok with a dance competition. PopCorners also used Instagram to share a Breaking Bad-themed teaser featuring actor Bryan Cranston.

How Social Media Has Improved Super Bowl Viewership

Social media has played an excellent role in improving Super Bowl Viewership. Besides television broadcasts, the game is also live-streamed on other platforms. This enables fans to watch it from anywhere on desktops and mobile devices.

Fortunately, YouTube TV has many popular channels, including CBS, Fox, NBC, ABC, and ESPN. You can tune in to any and watch the game. However, you need a YouTube TV subscription to enjoy the Super Bowl and all the commercials.

On top of that, according to findings from Captiv8, Super Bowl LVII collected 225 million views on TikTok. This was more than double its live TV viewership of 113 million viewers. Learn more about this at

The Super Bowl Engagement on Social Media

The Super Bowl engagement has increased with social media. Fans of the game use various social networks to discuss it. They talk about the half-time shows, commercials, and share pictures of their game day while enjoying it. Best of all, has everything about the 2023 game.

Undoubtedly, many fans use their mobile phones as they watch the Super Bowl. They scroll through various apps to interact with others, which sparks a live discussion during the game. Platforms like Twitter are known as home to Super Bowl discussions. The platform receives an increase in tweets around the event every year.

Improve Your Super Bowl Experience

Improve your Super Bowl experiences by embracing the social media age. Use various channels to keep informed about the latest updates on the game and interact with other fans.

American Football International is your source for news and updates about American Football outside the United States!