Tonight’s Super Bowl XLIX between the New England Patriots and the Seattle Seahawks is expected to draw over 120 million viewers in America.
With the quickening global development of the sport worldwide, expect more and more international fans to be tuned in to the NFL’s premier event.
Sunday night’s championship game will be broadcast and viewed in 180 countries in 25 languages, including nine languages on site at University of Phoenix Stadium, according to the NFL. As the official videographer and documenter of the league, NFL Films will handle the international feed.
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We know the reasons for the game’s appeal: The Super Bowl is a de facto national holiday celebrating the nation’s most popular sport. The commercials alone are a huge attraction. The halftime musical guests — Katy Perry will headline on Sunday — engage still more. As a one-day event, it is unmatched in American sports; only the Olympics can accumulate such huge audiences, but it takes the Games more than two weeks.
In 2014, 112 million tuned in the the Seahawks drubbing of the Denver Broncos. For comparisons sake, the next highest non-football related event watched in the United States in 2014 was the Academy Awards at 45 million.
While the international figures are difficult to tabulate, Reuters reported about 38.5 million would have watched the game outside the U.S. Expect this year’s international audience to be higher.
The NFL has a long way to go to catch up to soccer. The 2014 FIFA World Cup final between Germany and Argentina had an estimated audience of 900 million, though the comparison is skewed since the World Cup is held every four years and the Super Bowl is an annual event.
A Global Super Bowl
The English are gravitating towards American football in rapid numbers. Freedom, touchdown dances, and unnecessary roughness are all featured in this video clip which is a hilarious introduction to the game of American football. Created by a London-based animation and motion graphic house Cub Studio, it is well worth a watch!
A Guide To American Football: For Liberals, Ladies & Limeys.
Super Bowl XLIX: Judgement Day in Austria
The Austrian TV network that holds broadcast rights to Super Bowl XLIX, PULS 4, has produced a mesmerizing “Terminator”-styled pre-game reel showing Russell Wilson and Tom Brady as robots playing at a post-apocalyptic University of Phoenix Stadium.