About American Football International

American Football International is the home for news and information about American football outside the United States!

PURPOSE

To establish a global brand in the Professional Sport Athlete Industry. That delivers news leading content and services that are up to date, trustworthy and that evolve with the consumer’s need.

BRAND VALUES

KNOWLEDGEABLE – Up to date, informative, fact based, detailed, smart, stat driven, analytical, data driver, depth, curiosity, relevant, current, complete, authoritative, thorough.

PROFESSIONAL – Confident, best in class, efficient, good service, world leader, forward thinking.

TRUSTWORTHY – Objective, credible, transparent, reliable, legitimate, reputable.

ACCESSIBLE – Clean, clear, easy, user friendly, uncluttered, digestible, navigable, straightforward, translatable.

EXCITING – Fun, inducing, a must, explosive, wow, inspiring, new, shiny, bright, fresh, modern, cutting edge, grabs attention.

COMMUNITY – Global, inclusive, familiar.

An advocate for sports globally while raising awareness of secondary markets

  • Help brand connect with an international audience.
  • Connect teams, agents, schools, recruiters, players and top international organizations.
  • Establish corporate relationships with international media, sponsorships and advertising.
  • Build, share, and establish American football as a global sport with a global community. Bring together the global American Football fan base and help establish American Football as the leading international sport.

Mission Statement:

Increase accessibility and awareness of American football in untapped markets through media-based consumer connections.

  • Use powerful web-based connections with fans and utilize key tools to drive engagement, create positioning for American Football internationally
  • Engage fans through new and social media platforms (Facebook, Twitter, Instagram, etc…)
  • Development of current fan base; promote engagement and introduce American football fans to news and products they desire.
  • Utilize public relations to create broader awareness for the sport, identify and pursue local fan and  player involvement in the sport.
  • Deliver increased understanding of game to core and secondary markets (UK, Western/Central Europe, China) & (Eastern Europe, India, Brazil, Japan, Australia).

Want to join our team?

Do you want your writing to appear on American Football International? Check out our FAQ!

Or, if you just want to shoot us a message, reach out here!

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