Chiefs-Cowboys on Thanksgiving most-watched regular-season game in NFL history with 57.23M viewers

Thanksgiving Day’s game between the Kansas City Chiefs and Dallas Cowboys was the most-watched NFL regular-season game in league history, CBS Sports announced on Wednesday.

A whopping 57.23 million viewers tuned in to watch Dak Prescott outduel Patrick Mahomes, 31-28, in a star-studded matchup rife with playoff implications.

It was widely thought that the holiday matchup featuring two of the most popular teams in the league would set records.

The numbers sent out by CBS Sports certainly didn’t disappoint.

• The 57.23 million viewers topped the previous NFL record by +36% (42.059 million for Giants-Cowboys on Thanksgiving 2022).
• Viewership peaked with 61.357 million viewers between 7:45-8 p.m. ET.

CBS Sports also announced that the game was Paramount+’s most-streamed NFL regular-season game ever.

FOX Sports announced that 47.7 million viewers tuned in to watch the Green Bay Packers beat the Detroit Lions, which was FOX’s most-watched regular-season game ever. Viewership peaked with 57.957 million viewers from 4-4:15 p.m. ET.

The Thanksgiving nightcap also was a benchmark for NBC as 28.4 million viewers watched Joe Burrow‘s return as the Cincinnati Bengals stayed in the playoff hunt with a win over the rival Baltimore Ravens. The average of 28.4 million across NBC, Peacock and Telemundo made Bengals-Ravens the most-watched Thanksgiving night NFL game ever, per NBC.