The National Football League and the Bay Area Host Committee announced the official lineup of Super Bowl LX events and activations, bringing the excitement of the league’s biggest week to life across the greater San Francisco Bay Area. From immersive fan experiences to community-driven programs and region-wide celebrations, Super Bowl LX will spotlight the Bay’s unmatched culture of creativity and innovation.
“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50, we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” said Peter O’Reilly, NFL executive vice president, club business, major events & international. “This is a place that has always driven innovation, and alongside the Bay Area Host Committee, we’re creating a week that reflects the people and communities who make this region special, celebrating the Bay Area’s art, food, music and culture on a global stage.”
“The Bay Area is made up of distinct, diverse communities across multiple counties, so we’re excited to have Super Bowl LX as a moment to showcase the full identity of the region,” said Zaileen Janmohamed, president & CEO of the Bay Area Host Committee. “Our goal is to not only unite the entire Bay so that the energy and impact of the Super Bowl is felt everywhere, but also to deliver meaningful impact that lasts long after the game is over. Today’s news is just the beginning — there will be much more to come.”
