IFAF Sport Manager Sets Goals and High Standards

| 2021 IFAF World Flag Football Championships | 01/27/2025

Think Danish American football and you think Lars Carlsen. He’s been a CEO, athletic director, head coach and all things in between in pursuit of bringing success to the sport in multiple disciplines and at numerous levels in Denmark. 

 Now, after 32 years of dedication to developing the sport he loves in his home nation, Lars is determined to make every federation within IFAF a success. One of the celebrated jewels in Scandinavian American football’s crown is now a valuable asset for all members of IFAF. 

 At the beginning of 2025, Lars was introduced as the IFAF Sport Manager having stepped down from his role with DAFF (Dansk Amerikansk Fodbold Forbund). 

Read full story here. 

Michael Preston (@PRMikePreston) is currently working with IFAF in a PR capacity. He recently covered Super Bowl LVII as a member of the NFL PR team as he has done for 20+ years. He has held communications positions with NFL Europe, the North