International Federation of American Football announces rebrand and launch of new website and logo architecture

The International Federation of American Football (IFAF) has announced a rebranding and launch of its website and logo in preparation for the NFL and American college football seasons, which commence next month, and the Birmingham 2022 World Games in Alabama.

According to the news release, the new badge and website build upon IFAF’s vision and governance reform to depict American football as modern and engaging.

Refreshed visual and communication elements provide the provisionally recognized International Olympic Committee (IOC) federation new opportunities to further its development.

IFAF commissioned London-based Origin Digital, a leading digital and marketing agency, to direct its rebrand. Preserving the federation’s proud heritage, Origin evolved an iconic football logo to position IFAF as a vibrant, engaging brand experience across digital channels, international events, and corporate communications.

Team Sweden QB Phil Juhlin getting set to throw downfield during IFAF European Championship semifinal against Team Finland Photo: Jari Turunen

IFAF President Richard MacLean:

“As our sport and organization reach new audiences, we believe that our comprehensive rebrand will inspire and excite our athletes and members worldwide.”

The new website – – is a total overhaul of the previous IFAF website.

The .sport internet domain is owned and managed by the Global Association of International Sports Federations on behalf of the international sports community.

The domain is actively supported by International Federation members and global sports bodies, including the IOC, the United Nations Office on Sport for Development and Peace, and the World Anti-Doping Agency.

IFAF managing director Andy Fuller:

“We are delighted to be a part of the international sporting family on the .sport domain. Our new digital home underscores IFAF’s position as a member of the global sporting community and the world’s leading organisational body for our game.”

IFAF also stages the biennial Flag Football World Championships which feature men’s and women’s tournaments.

Flag football is set to join a 32-sport line-up for the 2022 World Games which will take place from July 7 to 17, 2022 in Birmingham.

The Games, which mark the 40th anniversary of the event, will take place from July 7 to 17 2022.

American Football International is your source for news and updates about American Football outside the United States!