ELF: Leipzig Kings announce that HC Fred Armstrong will add Executive Vice President to his titles
The Leipzig Kings have announced that head coach Fred Armstrong has accepted the additional position of Executive Vice President (EVP), effective immediately.
Armstrong, who hails from New Jersey, assumes this position within the Leipzig Kings organization while continuing to serve as head coach of the Kings who play in the European League of Football (ELF).
Armstrong’s additional responsibilities as the organization’s number two man will include working with CEO Moritz Heisler on future business moves for the Kings, finding a permanent general manager and continuing to grow the young company.
In addition, Armstrong’s contract as head coach has been extended until the end of the 2025 season.
“I have spoken with Moritz Heisler extensively about his future plans and am happy that my family and I can be a part of the Kings. The fans of the Leipzig Kings are the best in the ELF and I want them to know that I will continue to tell them the truth about our Kings, no matter what the situation. Moritz and I plan to continuously build a diverse organization in Central Germany, on and off the field.”
Moritz Heisler, CEO and Co-Owner of the Leipzig Kings is happy:
“The Leipzig Kings have a lot to thank Coach Armstrong for, so it was only natural for me to take this next step together with him. We will continue to work together to sustainably establish American football in Leipzig and in the region of Central Germany and look forward to a successful season with the best fans in the league.”
Armstrong began his European coaching career in 1991 in Stockholm with the Solna Chiefs winning a National Championship in his first year. Since then, he has gone from strength to strength tallying up five national championships in Sweden, (two with the Stockholm Mean Machines in 2018 and 2019 as offensive coordinator) has led both the Czech and Swedish national teams in successful campaigns and taken both GFL and Austrian league teams deep into the playoffs. He was awarded the European Federation of American Football Coach of The Year in 1998 for his time with the Stuttgart Scorpions.
The New Jerseyite has been equally active stateside in high school, college and even in the NFL. From 2011 – 2016 Armstrong turned the Bonneville HS, Idaho, program around and took them to their first playoff appearance in over 10 years. Since 1994 he has coached at almost every level of collegiate football on all three sides of the ball, proving a diversity in approach and adaptability.
In 2006 and 2015 Armstrong spent time with both the New York Giants and Jets respectively working with running backs, receivers and tight ends. He has also been involved in a number of outreach programs aimed at helping high school students combat various social issues.
In an over 30-year coaching career Fred Armstrong has amassed an impressive head coaching record of 133 wins and 51 losses. It only makes sense that a coach as well travelled as he is, has found a home in the European League of Football which spans three countries.
